Our founder, Lauren the heart behind ELE.

The meaning behind the name:
ELE. is named after two of the most inspiring women in my life - My Mum and my Gran. The three of us sharing our middle name, Ellen. 
Their strength, softness, and unwavering support are everything this brand stands for. 

Our why:
As a Pilates instructor of over six years I’ve worked closely with women and I saw a real need for activewear that not only performs beautifully, but makes you feel confident wearing it. ELE. is the result.

At ELE. we design intentionally. Every piece blends high-performance functionality with flattering, confidence-boosting silhouettes. Made to move with you and made to empower you — in the studio, on the go, or simply being you. This is activewear with a deeper purpose. This is ELE.